When you looking for services marketing books, you must consider not only the quality but also price and customer reviews. But among hundreds of product with different price range, choosing suitable services marketing books is not an easy task. In this post, we show you how to find the right services marketing books along with our top-rated reviews. Please check out our suggestions to find the best services marketing books for you.
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Services Marketing: Integrating Customer Focus Across the Firm
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Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals
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Amazon Advertising: a How-to Guide: Amazon Marketing Services Made Easy
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Be Our Guest: Perfecting the Art of Customer Service (Disney Institute Book, A)
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Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
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Go to amazon.com
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Services Marketing: People, Technology, Strategy (8th edition)
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Powerful Phrases for Effective Customer Service: Over 700 Ready-to-Use Phrases and Scripts That Really Get Results
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
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Services Marketing (5th Edition)
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Services Marketing: Concepts, Strategies, & Cases
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Reviews
1. Services Marketing: Integrating Customer Focus Across the Firm
Description
Zeithaml's
Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.
2. Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals
Feature
ISBN13: 9780471509486
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Description
Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don't know what to do." Now, here's a book that shows you, step by step, how to market your services--painlessly, confidently, profitably. Marketing Your Services shows you:
* How to define and promote your services to the right market
* How to differentiate your business from other similar businesses
* How to price and package your services
* How to turn qualified prospects into customers and build long-term relationships with clients
"This is the best book I have seen about Marketing--making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." --Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." --Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." --Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company
3. Amazon Advertising: a How-to Guide: Amazon Marketing Services Made Easy
Description
Interested in boosting your Amazon product straight to the top of the search results? "Advertising on Amazon: a How-to Guide" will teach you all about the incredible tool for driving incremental sales that is Amazon Marketing Services. The first independent guide. The Amazon Marketing Services platform can be an amazing method to drive serious sales with little cost...if you know how to use it. This book is for Amazon vendors who would like to start advertising on Amazon or those who have been waiting for a third party account of the platform before they jump in. I'll share my tips, tricks and secrets to success for putting your product in front of millions on the world's largest e-commerce site! Here's what you will learn: Step by step creation of ad campaigns that can completely transform your Amazon business How to target shoppers on Amazon so they can find your product instead of your competitor's How to use Amazon ads to allow shoppers to discover your products 365 days a year without a hefty ad budget How to advertise on a competitor's page...right under the Buy Box! How to analyze your campaigns and structure your account for maximum opportunity to advertise your products plus Four Bonus Sections: Quick Start Guide How to Generate Three Dozen Keywords in 10 Minutes 25 Headline Thought-Starters Campaign List and Structure Examples
4. Be Our Guest: Perfecting the Art of Customer Service (Disney Institute Book, A)
Feature
Be Our Guest Perfecting the Art of Customer Service Disney Institute Book A
Description
Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the tenth anniversary of the original
Be Our Guest, Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service. During the last twenty-five years, thousands of professionals from more than thirty-five countries and more than forty industries have attended business programs at Disney Institute and learned how to adapt the Disney approach for their own organizations.
Be Our Guest highlights the successes many of these companies have achieved, plus the key processes and best practices that have made Disney a trusted and revered brand around the world for more than eighty-five years.
5. Winning the Professional Services Sale: Unconventional Strategies to Reach More Clients, Land Profitable Work, and Maintain Your Sanity
Description
An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.
6. Services Marketing: People, Technology, Strategy (8th edition)
Feature
Services Marketing People Technology Strategy Eighth Edition
Description
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world,
Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
The textbook will be accompanied by supplementary materials for the educators, which include an instructor's manual for course instruction purposes, a test bank designed for each chapter to assess students' learning and understanding of the concepts learnt, and teaching slides for course presentation during classes. There will also be a course website for new and updated materials for easy access by educators and students alike.
Readership: Primary market University students taking the Services Marketing course, generally compulsory for Business and Marketing students, as well as MBA and EMBA students; Secondary market marketing professionals and practitioners.
7. Powerful Phrases for Effective Customer Service: Over 700 Ready-to-Use Phrases and Scripts That Really Get Results
Feature
Powerful Phrases for Effective Customer Service
Description
Presents seven hundred phrases intended to convey courtesy, warmth, and assurance that can be used in fifty different scenarios of dealing with challenging customers and fixing employee-caused problems.
8. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Description
The international bestsellernow in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.'
The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right timeat a fraction of the cost of traditional advertising.
The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard.
- Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers
- Offers a wealth of compelling case studies and real-world examples
- Includes information on new platforms including Facebook Live and Snapchat
- Shows both small and large organizations how to best use Web-based communication
Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
9. Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Feature
Used Book in Good Condition
Description
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry.
- The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews
- Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services
- Will be widely promoted via multiple online routes and direct mail marketing
Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.
10. Services Marketing (5th Edition)
Description
Services Marketing, 5/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the books content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the fifth edition.
11. Services Marketing: Concepts, Strategies, & Cases
Description
Help students examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, the book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. Real examples feature businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and "other services." Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving students valuable insights for business success. A new online format offers features to keep your course current and is the perfect solution for online, hybrid, and traditional classes that want to take advantage of technology.
Conclusion
All above are our suggestions for services marketing books. This might not suit you, so we prefer that you read all detail information also customer reviews to choose yours. Please also help to share your experience when using services marketing books with us by comment in this post. Thank you!