Finding the best marketing 4.0 espaol suitable for your needs isnt easy. With hundreds of choices can distract you. Knowing whats bad and whats good can be something of a minefield. In this article, weve done the hard work for you.
| Product | Features | Editor's score | Go to site |
|---|---|---|---|
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Marketing 4.0: Moving from Traditional to Digital |
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Go to amazon.com |
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising |
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Go to amazon.com |
Reviews
1. Marketing 4.0: Moving from Traditional to Digital
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WileyDescription
Marketing has changed foreverthis is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brandand they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
- Discover the new rules of marketing
- Stand out and create WOW moments
- Build a loyal and vocal customer base
- Learn who will shape the future of customer choice
Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
2. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
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Growth Hacker Marketing A Primer on the Future of PR Marketing and AdvertisingDescription
A Primer on the Future of PR, Marketingand AdvertisingA new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter havent spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategygrowth hackingto reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until theyre primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if youre responsible for building awareness and buzz for a product or service, this is your road map.