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Interested in boosting your Amazon product straight to the top of the search results? "Advertising on Amazon: a How-to Guide" will teach you all about the incredible tool for driving incremental sales that is Amazon Marketing Services. The first independent guide. The Amazon Marketing Services platform can be an amazing method to drive serious sales with little cost...if you know how to use it. This book is for Amazon vendors who would like to start advertising on Amazon or those who have been waiting for a third party account of the platform before they jump in. I'll share my tips, tricks and secrets to success for putting your product in front of millions on the world's largest e-commerce site! Here's what you will learn: Step by step creation of ad campaigns that can completely transform your Amazon business How to target shoppers on Amazon so they can find your product instead of your competitor's How to use Amazon ads to allow shoppers to discover your products 365 days a year without a hefty ad budget How to advertise on a competitor's page...right under the Buy Box! How to analyze your campaigns and structure your account for maximum opportunity to advertise your products plus Four Bonus Sections: Quick Start Guide How to Generate Three Dozen Keywords in 10 Minutes 25 Headline Thought-Starters Campaign List and Structure Examples