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HBR Guide to Building Your Business CaseDescription
Get your idea off the ground.
Youve got a great idea that will increase revenue or boost productivitybut how do you get the buy-in you need to make it happen? By building a business case that clearly shows your ideas value. Thats not always easy: Maybe youre not sure what kind of data your stakeholders will trust. Or perhaps youre intimidated by number crunching.
The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. Youll learn how to:
- Spell out the business need for your idea
- Align your case with strategic goals
- Build the right team to shape and test your idea
- Calculate the return on investment
- Analyze risks and opportunities
- Present your case to stakeholders